In a world where even a 5-year old is permanently connected to the Internet and where Social Media has become an integral part of our daily lives, running a business without a great online presence is almost as unsuccessful as running a business without any kind of plan.
If you work in the bridal industry, you know very well how important it is that you have a solid Social Media marketing foundation – especially considering how many brides search the Internet and the Social Media when planning their Big Day.
How to build a great Social Media marketing foundation, though? We have gathered some tips to help you – so read on to find out more.
- Find your target audience. You cannot attract ideal clients if you don’t know how they “look” like. So one of the first steps in creating a truly successful Social Media marketing campaign is to know very well who your target audience is. Who are your clients? What kind of weddings do they like? How much can they afford to spend on their Big Day? Questions like these are very important, so take them seriously.
- Find your voice. There are a million-and-one Facebook, Pinterest and Instagram accounts dedicated to weddings. And yet, there’s only one “you”. Find what makes you unique, find what your business’ “voice” is and push these into your Social Media campaigns. Make yourself recognizable in a sea of wedding professionals “fighting” for the same brides and grooms.
- Keep it 80/20. If you want to make sure you don’t bore your potential clients, create your Social Media posts according to the 80/20 rule. In other words, post 80% about your wedding business and 20% about things that might be interesting for your brides, but which are not related to your business per se.
The Bridal Association of America has brought together some of the most exquisite and talented wedding professionals in the US. If you want to network, if you want to meet likeminded pros and if you want to be recommended by other amazing vendors, make sure to contact us and see how our association works.
And if you haven’t planned anything for January 31st, come see the biggest event of the year at the Kern County Fairgrounds. Not only are we planning a lot of inspiring surprises for you, but we have invited the magnificent David Tutera himself to join us as well! So, if you want to meet and greet with one of the most important people in the wedding industry of the moment and hear what he has to say, you should definitely book your ticket for our Bridal Event! We guarantee it will be absolutely unforgettable!