Learn to Sell Like a Pro Does

Running a wedding business can be so rewarding and from so many points of view – especially when you consider how much happiness you can bring people! The big smiles, the dreams you help materialize, the great celebrations of love and commitment – there’s really nothing to compare with being in the wedding industry.

And while this may be one of the best things about working as a wedding vendor, the harsh truth is that selling is absolutely crucial for the success of your business. How to do it, though? How to sell like a real pro does? We have gathered some tips for you – so read on to find out more.

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  • Believe in yourself and in the product you offer. You are unique and your product/service is of the highest quality there is. You can make brides and grooms genuinely happy with your talent. You can make their dreams come true. Believe in yourself and your product’s features! That’s the first step to success regardless of whether you are a florist, a planner or a stationery designer.
  • Don’t under-price your services. You may be tempted to believe that offering your products for a smaller price will attract more couples. That might be correct, but only under certain circumstances. In general though, it is a much better idea to never under-price yourself – it makes couples think your services are of a lower quality and it can very easily push them to your competitors’ backyard.
  • Don’t give up. Really, don’t do that no matter how difficult it may get. Selling is a very hard thing to do – and when things don’t go your way, you should be prepared to not give up and move on stronger than ever. Be ready to face unexpected questions, be ready to not take it personally, be ready to fail now and again – but more than anything, be ready to rise above everything and make your business a true success!

Bridal Association of America has brought together the most exquisite wedding professionals in the U.S. – and being part of our great team here can really help you connect, sell more and make more couples happy with your services. Come visit us, take a look at what it takes to become a member and join the best of the best in the American wedding industry!

To make sure you start your New Year in full force, we have prepared something truly special for you – the Bridal Event at Kern County Fairgrounds, on January 30th and 31st. The event will bring together some of the most amazing wedding vendors in the U.S. – and, to top everything in grand style, we have also invited famous David Tutera to join us! Come visit our website and book your ticket for this once-in-a-lifetime opportunity – you will love every single second of it!

Photo Credit: Flickr/Jim Larrison

How To Build a Solid Social Media Marketing Foundation

In a world where even a 5-year old is permanently connected to the Internet and where Social Media has become an integral part of our daily lives, running a business without a great online presence is almost as unsuccessful as running a business without any kind of plan.

If you work in the bridal industry, you know very well how important it is that you have a solid Social Media marketing foundation – especially considering how many brides search the Internet and the Social Media when planning their Big Day.

How to build a great Social Media marketing foundation, though? We have gathered some tips to help you – so read on to find out more.

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  • Find your target audience. You cannot attract ideal clients if you don’t know how they “look” like. So one of the first steps in creating a truly successful Social Media marketing campaign is to know very well who your target audience is. Who are your clients? What kind of weddings do they like? How much can they afford to spend on their Big Day? Questions like these are very important, so take them seriously.
  • Find your voice. There are a million-and-one Facebook, Pinterest and Instagram accounts dedicated to weddings. And yet, there’s only one “you”. Find what makes you unique, find what your business’ “voice” is and push these into your Social Media campaigns. Make yourself recognizable in a sea of wedding professionals “fighting” for the same brides and grooms.
  • Keep it 80/20. If you want to make sure you don’t bore your potential clients, create your Social Media posts according to the 80/20 rule. In other words, post 80% about your wedding business and 20% about things that might be interesting for your brides, but which are not related to your business per se.

The Bridal Association of America has brought together some of the most exquisite and talented wedding professionals in the US. If you want to network, if you want to meet likeminded pros and if you want to be recommended by other amazing vendors, make sure to contact us and see how our association works.

And if you haven’t planned anything for January 31st, come see the biggest event of the year at the Kern County Fairgrounds. Not only are we planning a lot of inspiring surprises for you, but we have invited the magnificent David Tutera himself to join us as well! So, if you want to meet and greet with one of the most important people in the wedding industry of the moment and hear what he has to say, you should definitely book your ticket for our Bridal Event! We guarantee it will be absolutely unforgettable!